AdsNGames, in game advertising made easy & profitable
Turning games into an effective marketing tool for your brands
In-game advertising is one of the strongest marketing tools available. Ads/N/Games enables you to turn popular and high traffic games into your personal branding tool and deliver your brands message straight in to the hearts and minds of your target groups
create lasting brand awareness, loyalty and interaction with your customers
In-game advertising is one of the strongest marketing tools available. Ads/N/Games enables you to turn popular and high traffic games into your personal branding tool and deliver your brands message straight in to the hearts and minds of your target groups.
You can see Ads/N/Games as the ‘Google Adwords’ network for in game advertising. Just like Google inserts ads into popular searches, we insert ads in popular games. The Ads/N/Games service is set up to match the needs of advertisers, game developers and publishers alike.
As an advertiser, you need a platform to advertise on: captivating, spellbinding games and websites your target groups love to visit. Game developers are also in need of an audience for their games and publishers are keen to ad attractive content to their sites. Ads/N/Games offers a platform and a business model all parties benefit from. The business model is based upon an unique ppg (pay per gamer) model that allows advertisers to pinpoint their ad spendings to player demographics. Whether you have a ton to spend on a broad ranging international campaign or just a small budget to reach that niche market; Ads/N/Games offers the tools to do it. Advertisers only pay for for each ad that is actually shown during the game play. Revenues for game publishers and Game developers vary from 30 to 50% of the ad impression value
All you need is to focus on your marketing and branding goals
The Ads/N/Games platform offers you the opportunity to turn every flash based game into an effective branding tool which will be published on sites your audiences tend to visit. All you have to do, is to focus on your marketing en branding goals. For each game and website in our in game advertising network, we gather demographic and usage data. Just select the games or websites matching the profile of the audience you would like to reach. Then select one or more advertising options and upload your campaign artwork. All you have to do now, is to plan your campaign: during which period, and what sites or regional territories will your campaign run and what budget would you like to spend. That’s all. In game advertising and reaching your target audience is as easy as that.
Ads/N/Games campaign features include:
- a broad range of high quality games
- access to popular gaming communities and high traffic site world wide
- flexible campaign formats enabling you to tailor your campaign to your specific needs
- deploy campaigns on local or international scale and tuned to specific target groups
- easy campaign management including real time in-depth campaign statistics and community demographics to enhance campaign performance
Pay Per Gamer PPG
The business model is based upon an unique ppg (pay per gamer) model that allows advertisers to pinpoint their ad spendings to player demographics. Whether you have a ton to spend on a broad ranging international campaign or just a small budget to reach that niche market; Ads/N/Games offers the tools to do it. Advertisers only pay for for each ad that is actually shown during the game play. Revenues for game publishers and Game developers vary from 30 to 50% of the ad impression value.
Mark-Jan Hozee,CEO: "AdsNgames is about to revolutionize way brands interact with their audiences. Ingame advertising used to be for big brands exclusively. Our plaform enables to deploy effective ingame advertising for any brand and any budget"
The Ads/N/Games platform offers advertisers the opportunity to turn every flash based game into an effective branding tool. Using the online campaign manager various forms of in game advertising can be selected to stimulate and facilitate interaction with targeted audiences. Advertising options range from dynamically inserted ads at various game stages to ingame product placement and sponsoring multi player tournaments across multiple game portals.
Slavomir Ossowski, CTO: "Our Game Operating System enables us to turn each and every flash based game into an effective marketingtool. Not just displaying ads in between game levels, but offering real interaction with the player. Ads and brand interaction are matched to player behaviour and interests."
AdsNGames in game advertising: Effective ways to get your brand message across
Ads/N/Games offers various in game advertising options to get your brand message across and to stimulate and facilitate interaction with your target audiences. For your branding campaign, you can select and combine various in game advertising options.
Classic Ads
Classic Ads are an easy and effective way to deploy your advertising campaign. Suitable for branding or action driven campaigns alike. Your ad can be shown on various stages during the game play. You can even enhance the effect of your campaign by matching your ad to the game stage in which it is displayed.
Ads can be shown
- while players download the game
- between game levels
- before and after displaying the high scores
- at the end of each game
The ad itself can be a static illustration of an animated flash movie, which allows you to convey your message in a more tempting way. Your audience is just one click away.
Branded Games, next level in game advertising
To take in game advertising to the next level, you can opt for branding an existing game. In branded games, the look and feel of the game is adopted to your brand. It combines classic ads with inserting your branding elements like logo’s and payoffs into straight into the game itself. While playing the game your logo and your advertising message is continuously displayed.
Game Sponsoring, for winners only
enhance loyalty by offering rewarding prices for excellent game play
We all like to win, don’t we? So what’s more rewarding than winning tantalizing prizes by playing your favourite game?
All the games in the Ads/N/Games network feature a high score engine. As an advertising partner on Ads/N/Games you can sponsor prices for the best players in a single game, a range of games or online tournament. Each time a game is played, or the high scores are viewed, your logo and prices will be brought to the attention of the player. An excellent way of promoting your products and letting people actually interact with your brand. Binding winners to your brand is easy: Just select your games, specify the targets, and determine what prizes you want to offer to the winners. We will take care of the rest: from facilitating your dialogue with the winners to actually granting the prizes you sponsored. Terms and conditions of the prize sponsoring are negotiable. We’re sure we can make you a winner as well.
InGame Product Placement: power up the game with your brand and products
Players drinking your sports drink to boost their energy level in the game, collecting your products to gain bonus points, your beverages on the table during a poker tournament or your logo on the boarding at a soccer game: In game product placement offers a host of opportunities to let people actually interact with your brand.
AdsNGames is all about helping you realize your marketing and branding goals in the most effective way available. Using our in game advertising platform you can build your campaigns based upon any combination of player demographics, game characteristics, site reach or conversion goals. Reaching your audience is as easy as selecting the audiences you want to reach, and choosing the games and sites you want your campaign to run on.
- By Game: The Ads/N/Games game library offers you a choice of popular high quality games. Your advertising campaign can run on one or more games. Within these games you have several options on how and when your ad will be shown. Real time usages statistics and demographics are used to give you an indication of the campaign results and advertising costs.
- By Site: the Ads/N/Games network comprises a broad range of high quality sites. Online communities, game portals, special and general interest places your audience loves to hang around. Whether you want to reach a regional of global audience; the Ads/N/Games network offers you the span you need for a successful campaign and lasting results.
- By Audience: Demographic characteristics, game play en visiting data combined with online surveys gives us an insight in what your audience is into. It enables you to target your campaign with the utmost precision. Pitching for females, aged 24 – 34, single, loving pets and listening to Justin Timberlake? Married, aged 32 – 38, interested in cooking or do you prefer single men, around 35 with an income > 70K? Regardless who you’re aiming at, we can pinpoint your target groups and deliver your message with surgical precision.
Would you like to power up your products and add a bonus to your brand? Just contact us and inform us about the products you would like to promote. We are sure we can create an environment in which your brand will flourish.
AdsNGames will come out of beta in september 2007
Until September 1th, AdsNGames is in beta. Currently site owners and game publishers are adding their assets; games and sites, to the AdsNGames games portfolio and AdsNGames site network . As from September 1th, AdsNGames will deploy the first ingame advertising campaigns. From that moment on, AdsNGames will revolutionize the way brands communicate with their audiences. In just a few clicks advertisers, publishers and developers can unleash the powers of world wide gaming communities and turn them into an effective marketing vehicle for their website, game or brand campaign.
Dennis Bruin, Business Development:" We are about to close deals with some leading casual gameportals and gameproviders. In the weeks to come, our network and game portfolio will show an exponentional growth. But not only high traffic sites or state of the art games can benefit from our services. AdsNGames is set up to bring ingame advertising within reach of all siteowners, game developers and brands, regardless of their budget or reach"
Additional information
Ads/N/Games is founded by GameDoubler ltd
For additional details and press inquiries please contact:
GameDoubler ltd / Spindokters Interactive Mediators
Spuistraat 255a 1012 VR Amsterdam, the Netherlands
CEO: Mark-Jan Hozee hozee@spindokters.nl tel: +31 6 51561411
CTO: Slavomir Ossowski, cto@adsngames.com
Business Development: Dennis Bruin, sales@adsngames.com