AdsNGames, first integrated platform for Ingame Advertisng launched

Door: Adsngames Ingame Advertising  13-08-2007
Trefwoorden: Agency, Online Games, Ppg

AdsNGames, beta release integrated platform for online in-game advertising 

In-game advertising made easy and profitable, for publishers, game providers and advertisers

AdsNGames, the first integrated platform for ingame advertisingAdsNGames launched its beta version of the first integrated ingame advertising solution for advertisers, publishers and game providers. The ingame advertising platform has been developed by Gamedoubler ltd. in close cooperation with ad agencies, site owners and game publishers. The AdsNGames service is set up to match the needs of game developers, publishers and advertisers alike. It enables participants in the network to utilize games for brand activation and to intensify the bond between brand and audience. AdsNGames offers a viable business model for all parties engaged in ingame advertising.


The Ads/N/Games platform offers advertisers the opportunity to turn every flash based game into an effective branding tool.  Using the online campaign manager various forms of in game advertising can be selected to stimulate and facilitate interaction with targeted audiences. Advertising options range from dynamically inserted ads at various game stages to ingame product placement and sponsoring multiplayer tournaments across multiple game portals.

Mark-Jan Hozee,CEO: "AdsNgames is about to revolutionize way brands interact with their audiences. Ingame advertising used to be for big brands exclusively. Our platform enables to deploy effective ingame advertising for any brand and any budget" 

AdsNGames: the ‘google adwords’ network for ingame advertising

In-game advertising is one of the strongest marketing tools available. The AdsNGames ingame advertising service is set up to match the needs of game developers, publishers and advertisers alike. You can see AdsNGames as the ‘Google Adwords’ network for in game advertising. Just like Google inserts ads into popular searches, AdsNGames insert ads in popular games. AdsNGames offers an platform and a business model all parties, publishers, game developers and advertisers benefit from.

Cost per player ( CPP)
The business model is based upon an unique cost per player (cpp) model that allows advertisers to pinpoint their ad spendings to player demographics. Whether you have a ton to spend on a broad ranging international campaign or just a small budget to reach that niche market; Ads/N/Games offers the tools to do it.  Advertisers only pay for for each player plays the game. Revenues for site owner and publishers consists of up to 40% of the media budgets spent on the games published on their sites. Game developers and game publishers receive 25% of the media budget spend.

AdsNGames ingame advertising for brands and agencies

Games as your personal branding tool

Engage with your audience. Target your ingame advertising with the utmost precision. AdsNGames enables you to turn popular and high traffic games into your personal branding tool. Just select the games matching your target group’s profile, choose one or more advertising models, upload your campaign artwork and start spreading your message with chirurgical precision. Straight in to the harts and minds of your target groups. 

AdsNGames campaign features include:

  • a broad range of high quality games
  • access to popular gaming communities and high traffic site world wide
  • flexible campaign formats enabling you to tailor your campaign to your specific needs
  • deploy campaigns on local or international scale and tuned to specific target groups
  • easy campaign management including real time in-depth campaign statistics and community demographics to enhance campaign performance

AdsNGames ingame advertising for Game providers and Game Developers

Turn your games into a profitable ad venture

In-game advertising enables you to earn a sustainable income without any investment. Just sign up your best games and use AdsNGames API to enhance your business. In just a few clicks you can gain popularity, improve your games functionality and start making money.

AdsNGames game services includes:

  • Improved functionality for all your flash based games
  • Easier programming and enhanced game experience by using our API’s
  • Extensive exposure for your games on high traffic gaming communities and websites
  • Easy portfolio management including in-depth usage statistics and financial reports per game

AdsNGames ingame advertising for Publishers and Siteowners

Offer your visitors a compelling gaming experience and earn money will we promote your sites.

AdsNGames offers you a broad portfolio of high quality games tailored to the audience of your site. Ready to incorporate in your site. In just a few clicks you can enhance your sites appeal, boost your traffic and start earning money.

AdsNGames publishing services include:

  • a broad range of high quality games to be incorporate into your site for free
  • an uniform user interface for all your games, tailored to your sites design
  • marketing tools and services to enhance traffic and visitor loyalty
  • Easy game management, including extensive usages and download statistics and per game / site financial results.


AdsNGames will come out of beta in september 2007 

Until September 1th, AdsNGames is in beta. Currently site owners and game publishers are adding their assets; games and sites, to the AdsNGames games portfolio and AdsNGames site network . As from September 1th, AdsNGames will deploy the first ingame advertising campaigns. From that moment on, AdsNGames will revolutionize the way brands communicate with their audiences. In just a few clicks advertisers, publishers and developers can unleash the powers of world wide gaming communities and turn them into an effective marketing vehicle for their website, game or brand campaign.

Dennis Bruin, Business Development: "We are about to close deals with some leading casual gameportals and gameproviders. In the weeks to come, our network and game portfolio will show an exponentional growth. But not only high traffic sites or state of the art games can benefit from our services. AdsNGames is set up to bring ingame advertising within reach of all siteowners, game developers and brands, regardless of their budget or reach" 

AdsNGames, ingame advertising network for publishers, game developers and advertisers




Additional information


Ads/N/Games is founded by GameDoubler ltd

For additional details and press inquiries please contact:

GameDoubler ltd  / Spindokters Interactive Mediators
Spuistraat 255a    1012 VR Amsterdam, the Netherlands 
CEO: Mark-Jan Hozee    [email protected]    tel: +31 6 51561411

CTO: Slavomir Ossowski, [email protected]
Business Development: Dennis Bruin, [email protected]

Trefwoorden: Adsngames, Advertisers, Agency, Brand Activation, Casual Games, Gamedoubler, Gameportal, Marketing Strategy, Mobile Games, Online Games, Pay Per Player, Ppg, Spindokters,

Contact Adsngames Ingame Advertising

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