Herman Miller: Communication with fabric
Totems Communication & Architecture
Herman Miller | Communication with fabric
For the presentation of Herman Miller on International Fairs in 2008, Totems developed a concept around the Legend of the Brand Herman Miller and the combination of lightness and ergonomics of the products themselves. The design developed from this idea result was an organic floating form that literally embraces the products.
This design concept was implemented on 2 events [ Cologne and Milan ] and subsequently engineered into a modular concept for the U.S. Market, where it was built up throughout the United States from Fall this year.
The organic form, which is the main eye catching feature of the stand, is a stretch fabric. The fabric is pulled around a metal framework, shaped into an organic form by hand and eye. The fabric is totally seamless to strengthen the floating character of the sculpture.