RIM Launches BlackBerry App World
Lammers Van Toorenburg Benelux Public Relations
April 1, 2009
RIM Launches BlackBerry App World
Users Able to Easily Discover and Download a Wide Range of Applications Directly From Their BlackBerry Smartphone
• Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today launches BlackBerry App World™, a new on-device application store for BlackBerry smartphones.
• At launch, BlackBerry App World brings together a broad mix of personal and business applications for users to discover.
• BlackBerry App World is immediately available to BlackBerry smartphone users in the United States, United Kingdom and Canada, with more country launches to follow. Users in these countries can download the BlackBerry App World application to their BlackBerry smartphone by visiting www.blackberry.com/appworld from their handset.*
• BlackBerry App World is designed to automatically present the relevant catalog of applications available for a user’s specific BlackBerry smartphone model.
• Users can conveniently access BlackBerry App World over both Wi-Fi and cellular networks.
• Mike Lazaridis, President and Co-CEO at Research In Motion, will highlight BlackBerry App World in his keynote this morning at CTIA 2009 in Las Vegas.
• BlackBerry App World features currently include:
o Front Page Carousel - BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. Featured applications will vary from week to week, helping users discover new applications for practically every aspect of life.
o Top Downloads – The “Top Downloads” area on BlackBerry App World lists applications that are the most downloaded.
o Categories – BlackBerry App World will feature a variety of application categories. Current categories include:
? Maps and Navigation
? Music and Video
? News and Weather
? Personal Finance and Banking
? Personal Health and Wellness ? Productivity and Utilities
? Professional and Business
? Reference and eBooks
? Social Networking and Sharing
? Sports and Recreation
o Search – BlackBerry App World includes a keyword search capability.
o Reviews – Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews from other users, see screenshots and read a description of each application before they download it.
o Recommend – BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry® Messenger.
o Application Storage – BlackBerry App World includes a folder called My World, which can keep track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications and to easily transfer purchased applications to a new BlackBerry smartphone.
• BlackBerry App World supports both free and for-purchase applications.
“The BlackBerry platform provides a truly unparalleled mobile experience for millions of people and we are thrilled today to enhance that experience with a new app store that helps connect consumers with developers and carriers,” said Mike Lazaridis, President and Co-CEO. “BlackBerry App World aggregates a wide variety of personal and business apps in a way that makes it very easy for consumers to discover and download the apps that suit them while preserving the appropriate IT architecture and controls required by our enterprise customers.”
“BlackBerry App World provides a fantastic new resource for consumers and an equally exciting progression of business opportunities for our developer and carrier partners,” said Jim Balsillie, Co-CEO. “We are launching BlackBerry App World with a solid selection and we look forward to working with our partners to continue delivering the types of apps that best suit our customers’ personalized needs and interests.”
• RIM expects approximately 1,000 applications to be posted by partners on BlackBerry App World this week, including applications from popular brands such as:
? ClearChannel (iheartradio)
? Hotel Reservation Service
? Lonely Planet
? MTV Networks ? New York Times
LVT Benelux PR
Paul Maris / Lianne van Dijk
Tel: 030 – 65 65 070
RIM Investor Relations
*BlackBerry App World is available for BlackBerry smartphones with a trackball or touch-screen running BlackBerry device software 4.2 or higher.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
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