Telemarketing Services for Publishers
Publishing, Telemarketing, Customer Service
ACCUCOMS Telemarketing Services help publishers to maintain excellent communication with international customers.
ACCUCOMS offers telemarketing support in the following areas:
Renewals initiatives: These can be combined with customer satisfaction surveys to provide you with an accurate picture of your market position. Non-renewals are not always cancellations – errors and other misunderstandings are a common cause, which telemarketing can be used to quickly correct to regain subscriptions.
Sample issue and trial access promotion: Customers may require trial access, or wish to review a print sample to inform a subscription decision. We can arrange this on your behalf, with subsequent follow up to convert this to an order and gain feedback.
Lead qualification: We can help maximise the efficiency of your sales efforts by reviewing and qualifying your prospects. We provide accurate contact information for decision-makers and influencers and additional information on their interests to ensure your sales team have the greatest chance of success when contacting them.
Online activation: Telemarketing is one of the most effective ways to increase online registrations and usage within libraries. We will identify librarians with responsibility for activating access and talk them through the process step-by-step.
Lapsed subscriber recovery: This is one of our most efficient services and can be used to help you recover lost business and gain a deep understanding of cancellation issues and trends. It also provides an opportunity to offer new services. Our careful approach will always leave librarians with a positive view of your organisation.
Direct mail follow-up: Follow-through on direct mail activities can provide an enormous boost to responses. It also provides useful customer feedback on your organsiation, products and marketing effectiveness.
For more information, contact us via [email protected] or +31 88 4100 400.
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